Built To Rise

LET’S GO was founded by Mel Jackson and Kyle Caldwell — two individuals driven by a winning mindset, relentless work ethic, and a deep passion for purpose-driven design. What started as a shared vision quickly evolved into a global movement built around one of the most powerful and universally embraced mantras: “LET’S GO.” Created for those who rise to the challenge, chase their goals, and refuse to settle, our brand is more than athletic wear — it’s a mindset. We design premium, comfortable apparel for people who demand more from themselves and what they wear. From the gym to the streets, from dreamers to doers, LET’S GO is for anyone who believes that progress is a daily decision. Built on selectively sourced materials and a culture of excellence, our mission is to bridge elite quality with a bold identity — uniting those who believe in pushing forward, standing out, and wearing purpose. Whether you're moving your body or moving the needle — if you're built to rise, LET’S GO was built for you.